Are GIFs a major problem in the world? Probably not. But Argentinian beer brand Brahma urges its fans to break the cycle of repetition in a literally loopy ad from agency Santo and director Armando Bo (the Oscar-winning writer of Birdman).
The spot opens with GIF-like looping footage of a man being kicked in the face by a horse. The repeated blows seem to knock some sense into the guy, though—after the third kick, he stays on the ground, avoiding a fourth pummeling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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